Jul 2019

Why is the focus on reducing Green House Gas emissions in the food chain?

Welcome to the second in a series of environmental blogs that will look in detail at the conflict between the industrialised food chain and a sustainable consumer diet. Read More The research was conducted on behalf of Evocco. Evocco is a mobile app that helps consumers make more sustainable food choices by tracking the impact their purchases make on the environment. Evocco also works with...

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Mar 2019

How the evolving nutrient sufficient diet affects buyers’ behaviors and therefore the planet

Welcome to the first of a series of environmental blogs that will look in detail at the conflict between the industrialised food chain and a sustainable consumer diet. Published by TrinityP3 my aim is to give appropriate level evidence-based information about the major challenges facing both the food industry and the marketers and their agencies working in this field enabling them to match consumers’ desired behaviors...

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Dec 2017

With every purchase we make, we cast a vote for the type of world we want to live in

The Gaia Partnership is proud to be associated with the exciting new business Evocco. Evocco helps us know what we’re voting for when we shop for food. What are the environmental, ethical, health, and social impacts? ​Evocco take food data from the scientific and research community, and translate it into actionable steps to help  reduce the environmental impact through what we buy. Voting for the...

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Dec 2017

Something about Facebook all marketers who care about the environment need to know

Recently we were privileged to have a research project accepted and undertaken by the University of Sydney under their Post Graduate Masters of Sustainability Program. The Gaia Partnership with TrinityP3 has been advocating a pivot to a more sustainable approach to marketing and also supplying carbon emission measurement using the CO2counter for over 8 years using our own developed and verified methodology. We felt it would be...

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May 2017

The path to the independent and honest measurement of carbon emissions in printing

One reason the positive side of printings environmental message is falling on deaf ears is the lack of consistent and transparent carbon data. This has led to mixed and confusing messages going out to the marketing world at large. The environmental paper standards were always difficult to compare, with different interested parties promoting the label that best suited their current business practices. FSC has helped...

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Feb 2017

Impact of Autonomous Vehicles on Marketers and the Environment

I recently prepared a technology assessment on Autonomous Vehicles (AV) as part of my Master’s degree in environmental management. It occurred to me as I read yet another opinion piece on the future of AV that my report also formed the basis of my own opinion piece on this subject, especially where it relates to marketing and the environment – both key areas of interest...

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Jun 2016

Sustainability and the hidden cost of your media inefficiency

For many years, CPM (‘Cost Per Mille’, otherwise known as cost per thousand as a dollar value) has been a staple metric used to calculate media efficiency and develop media plans. That’s all well and good. But as we move into a carbon constrained future, there’s a growing argument which holds that the carbon cost of communication will become a much more important consideration in...

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