Even during the complexities of lockdown we were still able to conduct this imortant research that helps any retailer better understand the carbon emissions from the communication within their retail store layouts. The environmental impacts of in-store advertising
Why the advertising industry needs educating in how to calculate carbon pollution contribution
More evidence, this time from the team at Lancaster University, of the environmental impact of the digital economy. Published by the BBC Cloud gaming: Are game streaming services bad for the planet? By David Molloy Technology reporter Getty ImagesGoogle and Microsoft are offering cloud gaming services Microsoft is poised to launch its game streaming service, delivering high-end titles direct to phones – and Google already offers...
Have a listen to an interesting conversation about the environmental implications for advertisers (the video is under ‘continue reading’). Reducing Carbon Pollution in Marketing Communications – From OOH To POP
The Coles catalogue debate is a reminder: Adland needs a greenwashing education
Welcome to the second in a series of environmental blogs that will look in detail at the conflict between the industrialised food chain and a sustainable consumer diet. Read More The research was conducted on behalf of Evocco. Evocco is a mobile app that helps consumers make more sustainable food choices by tracking the impact their purchases make on the environment. Evocco also works with...
Welcome to the first of a series of environmental blogs that will look in detail at the conflict between the industrialised food chain and a sustainable consumer diet. Published by TrinityP3 my aim is to give appropriate level evidence-based information about the major challenges facing both the food industry and the marketers and their agencies working in this field enabling them to match consumers’ desired behaviors...
The Gaia Partnership is proud to be associated with the exciting new business Evocco. Evocco helps us know what we’re voting for when we shop for food. What are the environmental, ethical, health, and social impacts? Evocco take food data from the scientific and research community, and translate it into actionable steps to help reduce the environmental impact through what we buy. Voting for the...
Recently we were privileged to have a research project accepted and undertaken by the University of Sydney under their Post Graduate Masters of Sustainability Program. The Gaia Partnership with TrinityP3 has been advocating a pivot to a more sustainable approach to marketing and also supplying carbon emission measurement using the CO2counter for over 8 years using our own developed and verified methodology. We felt it would be...
One reason the positive side of printings environmental message is falling on deaf ears is the lack of consistent and transparent carbon data. This has led to mixed and confusing messages going out to the marketing world at large. The environmental paper standards were always difficult to compare, with different interested parties promoting the label that best suited their current business practices. FSC has helped...