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May 2021Part 3. The Dos & Don’t for Marketers in Meeting Net Zero Targets
In the 3rd and final blog in this series we delve into the the dos and don’ts of Marketing Activity within Net Zero Carbon Emission Targets. Read More
Monthly Archives: May 2021
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May 2021Part 2. The Challenges for Marketing in Meeting Net Zero Targets
In this second instalment on Zero Net Carbon Emissions Targets, we explain what’s included and what is not, the pitfalls and the way this affects marketing. And importantly, why marketing has a part to play beyond managing brand reputation. Read More
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May 2021The Marketers guide to Net Zero targets
Don’t you find it strange that the marketing industry, who are the custodians of their organisations brand and communication strategies, are not leading the way with reducing carbon emissions generated by their often large budgets? This is the first of three blogs that attempts to demystify the Net Zero Emissions claims we are hearing now and the way they relate to the advertising industry. Read...
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