Video: Christopher Sewell on Sustainability

Darren Woolley is joined by the TrinityP3 sustainable marketing expert, Christopher Sewell

We discuss:

  • Climate change and how is this impacting marketing and marketers
  • How media advertising impacts climate change
  • The CO2 Counter, which can calculate carbon emissions for a range of marketing activities
  • How the CO2 Counter can optimise media planning in the same way that some use GRPs and CPM
  • The benefits of optimising media against carbon emissions.