Mar 2022

Understanding the Carbon Cost of Customer Correspondence

While other marketing channels command more attention, the day-to-day touch points with existing customers are an important focus for B2C organisations around the world. Although this focus has traditionally been on measurable areas such as customer satisfaction, retention, internal and regulatory compliance, until now there has been little understanding of the carbon impact of these communications. The Gaia Partnership has been working closely with Net...

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Jul 2021

The Impact Of Net Zero Emissions On Marketing Budgets – Podcast

Listen to reasons why companies should include marketing in their Net Zero Targets emissions boundary. I pose a question. Does the emission boundary you have drawn around your business activities include your marketing spend? If not have another look at the value of the budget items you are choosing to count within your supply claim. Most industry B2C sectors will spend a fair amount...

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May 2021

The Marketers guide to Net Zero targets

Don’t you find it strange that the marketing industry, who are the custodians of their organisations brand and communication strategies, are not leading the way with reducing carbon emissions generated by their often large budgets? This is the first of three blogs that attempts to demystify the Net Zero Emissions claims we are hearing now and the way they relate to the advertising industry. Read...

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Aug 2020

Cloud gaming: Are game streaming services bad for the planet?

More evidence, this time from the team at Lancaster University, of the environmental impact of the digital economy. Published by the BBC Cloud gaming: Are game streaming services bad for the planet? By David Molloy Technology reporter Getty ImagesGoogle and Microsoft are offering cloud gaming services Microsoft is poised to launch its game streaming service, delivering high-end titles direct to phones – and Google already offers...

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Jul 2019

Why is the focus on reducing Green House Gas emissions in the food chain?

Welcome to the second in a series of environmental blogs that will look in detail at the conflict between the industrialised food chain and a sustainable consumer diet. Read More The research was conducted on behalf of Evocco. Evocco is a mobile app that helps consumers make more sustainable food choices by tracking the impact their purchases make on the environment. Evocco also works with...

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