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Mar 2019How the evolving nutrient sufficient diet affects buyers’ behaviors and therefore the planet
Welcome to the first of a series of environmental blogs that will look in detail at the conflict between the industrialised food chain and a sustainable consumer diet. Published by TrinityP3 my aim is to give appropriate level evidence-based information about the major challenges facing both the food industry and the marketers and their agencies working in this field enabling them to match consumers’ desired behaviors...
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13
Dec 2017With every purchase we make, we cast a vote for the type of world we want to live in
The Gaia Partnership is proud to be associated with the exciting new business Evocco. Evocco helps us know what we’re voting for when we shop for food. What are the environmental, ethical, health, and social impacts? Evocco take food data from the scientific and research community, and translate it into actionable steps to help reduce the environmental impact through what we buy. Voting for the...
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13
Dec 2017Something about Facebook all marketers who care about the environment need to know
Recently we were privileged to have a research project accepted and undertaken by the University of Sydney under their Post Graduate Masters of Sustainability Program. The Gaia Partnership with TrinityP3 has been advocating a pivot to a more sustainable approach to marketing and also supplying carbon emission measurement using the CO2counter for over 8 years using our own developed and verified methodology. We felt it would be...
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22
May 2017The path to the independent and honest measurement of carbon emissions in printing
One reason the positive side of printings environmental message is falling on deaf ears is the lack of consistent and transparent carbon data. This has led to mixed and confusing messages going out to the marketing world at large. The environmental paper standards were always difficult to compare, with different interested parties promoting the label that best suited their current business practices. FSC has helped...
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15
May 2017Online shopping trends: The death of a merchant
Today the retail supply chain is undergoing a game changing transition that will remove a number of established businesses that sit in the middle of any purchase.
20
Feb 2017Impact of Autonomous Vehicles on Marketers and the Environment
I recently prepared a technology assessment on Autonomous Vehicles (AV) as part of my Master’s degree in environmental management. It occurred to me as I read yet another opinion piece on the future of AV that my report also formed the basis of my own opinion piece on this subject, especially where it relates to marketing and the environment – both key areas of interest...
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29
Jan 2017Video: Christopher Sewell on Sustainability
Darren Woolley is joined by the TrinityP3 sustainable marketing expert, Christopher Sewell
20
Oct 2016Webinar: Challenges for Marketers in a Carbon Constrained Future
TrinityP3 Webinar Series: The challenges for Marketers in a carbon constrained future from TrinityP3 Marketing Management Consultants View full webinar >
01
Jun 2016Sustainability and the hidden cost of your media inefficiency
For many years, CPM (‘Cost Per Mille’, otherwise known as cost per thousand as a dollar value) has been a staple metric used to calculate media efficiency and develop media plans. That’s all well and good. But as we move into a carbon constrained future, there’s a growing argument which holds that the carbon cost of communication will become a much more important consideration in...
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