Even during the complexities of lockdown we were still able to conduct this imortant research that helps any retailer better understand the carbon emissions from the communication within their retail store layouts. The environmental impacts of in-store advertising
Why the advertising industry needs educating in how to calculate carbon pollution contribution
More evidence, this time from the team at Lancaster University, of the environmental impact of the digital economy. Published by the BBC Cloud gaming: Are game streaming services bad for the planet? By David Molloy Technology reporter Getty ImagesGoogle and Microsoft are offering cloud gaming services Microsoft is poised to launch its game streaming service, delivering high-end titles direct to phones – and Google already offers...
Have a listen to an interesting conversation about the environmental implications for advertisers (the video is under ‘continue reading’). Reducing Carbon Pollution in Marketing Communications – From OOH To POP
Welcome to the second in a series of environmental blogs that will look in detail at the conflict between the industrialised food chain and a sustainable consumer diet. Read More The research was conducted on behalf of Evocco. Evocco is a mobile app that helps consumers make more sustainable food choices by tracking the impact their purchases make on the environment. Evocco also works with...