Tag: online


11

Mar 2022

Understanding the Carbon Cost of Customer Correspondence

While other marketing channels command more attention, the day-to-day touch points with existing customers are an important focus for B2C organisations around the world. Although this focus has traditionally been on measurable areas such as customer satisfaction, retention, internal and regulatory compliance, until now there has been little understanding of the carbon impact of these communications. The Gaia Partnership has been working closely with Net...

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30

Aug 2020

Cloud gaming: Are game streaming services bad for the planet?

More evidence, this time from the team at Lancaster University, of the environmental impact of the digital economy. Published by the BBC Cloud gaming: Are game streaming services bad for the planet? By David Molloy Technology reporter Getty ImagesGoogle and Microsoft are offering cloud gaming services Microsoft is poised to launch its game streaming service, delivering high-end titles direct to phones Рand Google already offers...

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