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May 2021Part 3. The Dos & Don’t for Marketers in Meeting Net Zero Targets
In the 3rd and final blog in this series we delve into the the dos and don’ts of Marketing Activity within Net Zero Carbon Emission Targets. Read More
Tag: carbon emissions
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May 2021Part 2. The Challenges for Marketing in Meeting Net Zero Targets
In this second instalment on Zero Net Carbon Emissions Targets, we explain what’s included and what is not, the pitfalls and the way this affects marketing. And importantly, why marketing has a part to play beyond managing brand reputation. Read More
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May 2021The Marketers guide to Net Zero targets
Don’t you find it strange that the marketing industry, who are the custodians of their organisations brand and communication strategies, are not leading the way with reducing carbon emissions generated by their often large budgets? This is the first of three blogs that attempts to demystify the Net Zero Emissions claims we are hearing now and the way they relate to the advertising industry. Read...
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Sep 2020The Environmental Impact Of Advertising Within A Retail Store
Even during the complexities of lockdown we were still able to conduct this imortant research that helps any retailer better understand the carbon emissions from the communication within their retail store layouts. The environmental impacts of in-store advertising
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Sep 2020Why the advertising industry needs educating in how to calculate carbon pollution contribution
Why the advertising industry needs educating in how to calculate carbon pollution contribution
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Aug 2020Cloud gaming: Are game streaming services bad for the planet?
More evidence, this time from the team at Lancaster University, of the environmental impact of the digital economy. Published by the BBC Cloud gaming: Are game streaming services bad for the planet? By David Molloy Technology reporter Getty ImagesGoogle and Microsoft are offering cloud gaming services Microsoft is poised to launch its game streaming service, delivering high-end titles direct to phones – and Google already offers...
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