While other marketing channels command more attention, the day-to-day touch points with existing customers are an important focus for B2C organisations around the world. Although this focus has traditionally been on measurable areas such as customer satisfaction, retention, internal and regulatory compliance, until now there has been little understanding of the carbon impact of these communications. The Gaia Partnership has been working closely with Net...
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Don’t you find it strange that the marketing industry, who are the custodians of their organisations brand and communication strategies, are not leading the way with reducing carbon emissions generated by their often large budgets? This is the first of three blogs that attempts to demystify the Net Zero Emissions claims we are hearing now and the way they relate to the advertising industry. Read...
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Why the advertising industry needs educating in how to calculate carbon pollution contribution
Have a listen to an interesting conversation about the environmental implications for advertisers (the video is under ‘continue reading’). Reducing Carbon Pollution in Marketing Communications – From OOH To POP
Welcome to the second in a series of environmental blogs that will look in detail at the conflict between the industrialised food chain and a sustainable consumer diet. Read More The research was conducted on behalf of Evocco. Evocco is a mobile app that helps consumers make more sustainable food choices by tracking the impact their purchases make on the environment. Evocco also works with...
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