Dec 2017

With every purchase we make, we cast a vote for the type of world we want to live in

The Gaia Partnership is proud to be associated with the exciting new business Evocco. Evocco helps us know what we’re voting for when we shop for food. What are the environmental, ethical, health, and social impacts? ​Evocco take food data from the scientific and research community, and translate it into actionable steps to help  reduce the environmental impact through what we buy. Voting for the...

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Jun 2016

Sustainability and the hidden cost of your media inefficiency

For many years, CPM (‘Cost Per Mille’, otherwise known as cost per thousand as a dollar value) has been a staple metric used to calculate media efficiency and develop media plans. That’s all well and good. But as we move into a carbon constrained future, there’s a growing argument which holds that the carbon cost of communication will become a much more important consideration in...

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