The Gaia Partnership is proud to be associated with the exciting new business Evocco. Evocco helps us know what we’re voting for when we shop for food. What are the environmental, ethical, health, and social impacts? Evocco take food data from the scientific and research community, and translate it into actionable steps to help reduce the environmental impact through what we buy. Voting for the...
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Darren Woolley is joined by the TrinityP3 sustainable marketing expert, Christopher Sewell
TrinityP3 Webinar Series: The challenges for Marketers in a carbon constrained future from TrinityP3 Marketing Management Consultants View full webinar >
For many years, CPM (‘Cost Per Mille’, otherwise known as cost per thousand as a dollar value) has been a staple metric used to calculate media efficiency and develop media plans. That’s all well and good. But as we move into a carbon constrained future, there’s a growing argument which holds that the carbon cost of communication will become a much more important consideration in...
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