Net Zero


02

Jul 2021

The Impact Of Net Zero Emissions On Marketing Budgets – Podcast

Listen to reasons why companies should include marketing in their Net Zero Targets emissions boundary. https://www.trinityp3.com/2021/07/net-zero-emissions-on-marketing-budgets/ I pose a question. Does the emission boundary you have drawn around your business activities include your marketing spend? If not have another look at the value of the budget items you are choosing to count within your supply claim. Most industry B2C sectors will spend a fair amount...

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03

May 2021

The Marketers guide to Net Zero targets

Don’t you find it strange that the marketing industry, who are the custodians of their organisations brand and communication strategies, are not leading the way with reducing carbon emissions generated by their often large budgets? This is the first of three blogs that attempts to demystify the Net Zero Emissions claims we are hearing now and the way they relate to the advertising industry. Read...

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