While other marketing channels command more attention, the day-to-day touch points with existing customers are an important focus for B2C organisations around the world. Although this focus has traditionally been on measurable areas such as customer satisfaction, retention, internal and regulatory compliance, until now there has been little understanding of the carbon impact of these communications. The Gaia Partnership has been working closely with Net...
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In the 3rd and final blog in this series we delve into the the dos and don’ts of Marketing Activity within Net Zero Carbon Emission Targets. Read More
In this second instalment on Zero Net Carbon Emissions Targets, we explain what’s included and what is not, the pitfalls and the way this affects marketing. And importantly, why marketing has a part to play beyond managing brand reputation. Read More
Don’t you find it strange that the marketing industry, who are the custodians of their organisations brand and communication strategies, are not leading the way with reducing carbon emissions generated by their often large budgets? This is the first of three blogs that attempts to demystify the Net Zero Emissions claims we are hearing now and the way they relate to the advertising industry. Read...
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