Measurement & Analytics

Measurement & Analytics

We measure CO2 emissions found in products and services you market, distribute or consume. Our cloud base technology works seamlessly and cost effectively with any business transaction system. No double keying, no errors and no burden to your technology and people resources. For minimal cost and effort you can immediately understand the CO2 in your business as it used or purchased.

Independent methodology to allow you to quickly and cost effectively measure the CO2-e emissions from any business activity.
Gaia have developed a simple, smart and scalable methodology that measures and manages the often invisible carbon footprint of any business activity.

The CO2counter uniquely combines the disciplines of business systems, science and maths to deliver an accurate and comprehensive analysis of CO2 emissions from all business activities.

Environmentally responsible organisations are for the first time able to render all aspects of their business truly green.

Gaia work with RMIT University in Melbourne and other leading academic organisations to develop common standards based on the current methodology.
The methodology is in line with formulas and methods recommended by International GHG Protocol Corporate Accounting and Reporting Standards and the CO2 Counter is compliant with ISO 14040

The CO2counter is currently the only independent source of credible information that is not clouded by vested industry groups.

The CO2counter can be used in the hosted environment or within supplied under license within your MIS system without disrupting your workflow.

Register today on the CO2Counter website
View the demos and see how easy it is to measure your marketing carbon emissions.

The CO2counter WordPress extension

CO2Counter Magento Extension

Our unique CO2counter WordPress extension makes it simple for merchants to offer environmental benefits within the cart to their customers. WordPress is the platform of choice for many global merchants. Merchants can reflect their own environmental values as well as allow customers to negate the carbon produced from the shipping of the goods.

For developers – if you would like the manual instructions please contact us.

Effectively, by including the offsetting option, customers can choose to negate the carbon dioxide that goes into the atmosphere from the process of shipping their order. At the checkout, customers will see an option to offset the shipment. By selecting this box, the amount of carbon is automatically calculated and the offset fee is added to their shipping cost – usually well under a AUD$1.00. The unique CO2counter technology allows the offset certificate to be automatically generated as a PDF and can be emailed to the customer if required. The fee is used to invest in projects that prevent or remove greenhouse gas emissions from the atmosphere.

The Gaia Partnership has arrangements in place with Climate Friendly to purchase offsets in the Tasmanian Native Forest Protection Project.
For details of the offsets please read more here

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