Christopher Sewell is the CEO and founder of The Gaia Partnership.
Having spent his working life in the world of marketing communications in a wide range of organizations he formed Gaia in late 2007.
From London to the east coast of Australia and from China to Taiwan Chris has an intimate knowledge of all aspects of operational areas associated with advertising and other marketing services.
The driving force behind forming Gaia was the explosion of marketing businesses claiming 'Carbon neutrality' as a marketing position while not understanding that offsets are the first refuse of rogues. They should be the last step after reducing consumption as far as possible.
Chris has a passion for the reducing carbon emissions in the business he knows - advertising.
Speaking engagements
Chris is available as a professional speaker/panel member. Recent events include:
- "The Benefits of Measuring Carbon Emissions in Direct Marketing" ADMA lunch Marriott Hotel Brisbane June 2010
- The effect of Carbon Emissions on Marketing Communications. Breakfast seminar to Federal Government Canberra, March 2009
- TrinityP3 "Budget Maximisation Workshops "How operational efficiency is wedded to environmental best practice" Sydney & Melbourne February 2009
- "Developing a greener digital media across a multi channel strategy". Green Media Conference Boston, October 2008
chris@gaiapartnership.com
Sue Hinds is Gaia’s Marketing Manager. Sue has 20 years experience in marketing the majority of which has been spent working with Qantas on their international brands She has worked on major projects including re-branding, TV commercials, product launches, direct marketing and corporate events. Sue has a Master of Business in Marketing and a BSc (Hons) in Business Studies and Sports Studies.
Whilst travelling in South America Sue saw some of the devastation to the landscape caused by unregulated tree felling and logging. Travelling south to Patagonia she saw the direct result of climate change in the frighteningly fast rise in sea levels due to glacier melt and the increased amount of carving. This trip contributed to her growing interest in what she could do to reduce carbon emissions that could really make a difference.
sue@gaiapartnership.com