The dangers of being tainted by the 'Carbon Neutral' tag

05/02/09 17:06 Filed in: Printing
Engaging a carbon auditor (definitely a species that is not on the endangered list) to take a look at your books and have a stroll around your company is a very fashionable exercise these days. The result is a report that shows the shoe size of your carbon footprint.




Now that you are enlightened as to the contribution you are making to world pollution and global warming, you can walk around any given corner and run into a gaggle of carbon off-setters who will magically change your CO2 into a majestic stand of whispering casuarinas. All for the price of just a few pieces of gold. Read More...
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Are carbon offsets the first refuse of rogues?

08/11/08 11:54 Filed in: General
In this special audio presentation Chris Sewell who also is Business Director for TrinityP3 consulting services, sits down with David Crew of On Paper to talk about the explosion of marketing businesses claiming ‘Carbon neutrality’ as a marketing position while not understanding that offsets are the first refuse of rogues. Chris is passionate about reducing carbon emissions in the business he knows - advertising.

http://papertellsastory.com/2008/11/07/sustaincommworld-live-with-christopher-sewell/
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Greening the internet by the Americans?

31/10/08 18:04 Filed in: Printing
What are these green painted bike paths doing in the middle of Manhattan? Was the land of consumption really starting to care about the state of the planet? Read More...
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Advertiser’s Carbon Footprint equivalent to 380,000,000 cars

25/08/08 14:53 Filed in: General
According to my calculations marketing communication globally is responsible for over 500 million tonnes of CO2-e per year and is forecast to grow by over 5 percent every year thereafter.

Read More...
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The carbon impact of printing. A simple guide

25/07/08 16:30 Filed in: Printing
1. Paper. Manufacturing of paper stock is the biggest cause of carbon in the supply chain. It accounts for over 70% of the footprint in most printing processes. Reviewing your paper stock specifications to a lower carbon emitting paper is the quickest way to reduce your footprint. Do not be misled by the carbon neutral label. Ask about the energy source. Read More...
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Big Brother's shrinking carbon footprint from it's rating demise.

25/07/08 16:30 Filed in: Media
As the station bosses worried themselves, then the show into an early grave, there is some good news.

Big Brother was contributing over 1.5 tonnes of carbon to the atmosphere for each 30 seconds of viewing during the peak of the latest series. Read More...
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IT industry's carbon footprint equal to aviation's

25/07/08 16:28 Filed in: Media
The lack of comment from the IT industry on the new Carbon Age has been suspicious in it's absence. And for good reason. Read More...
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Carbon emission reduction NOT Carbon neutral

25/07/08 16:27 Filed in: General
Having just returned from the UK it is interesting to reflect on the differences between the approaches to carbon emissions.

In the UK they have had a government who recognized the issue of climate change earlier and therefore legislated to force behavioral change.

While not way ahead of Australia, one of the things that I noticed, and liked, was the growing skepticism towards the carbon neutral claim.

The focus is now on standards for product labeling of emissions.

Consumers can make a choice not only on price and quality but also the amount of emissions the product produces. Read More...
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The Hidden Carbon Culprit

25/07/08 16:26 Filed in: Marketing
The paper industry continues to cop the brunt of the environmentalist anger when it comes to the evils of carbon emissions. Some of this is justified. But there is another CO2 monster lurking in the office.

Marketers tend have a simplistic catch-cry of ‘move away from paper based communications and go on-line’. So let’s have a look at some basic facts and figures about on-line.

Read More...
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Beware of the carbon neutral lure

25/07/08 16:25 Filed in: Printing
In Australia there has been a rapid growth of marketing services companies claiming ‘carbon neutrality’, and built-in offsets’.

Regardless of how many trees you pay to plant the point is the emissions are still occurring in the first place. Read More...
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The perils of claiming the Green high ground

25/07/08 16:23 Filed in: Marketing
Slowly but surely examples of bad luck or bad management of a company’s environmental positioning are creeping into the media. Read More...
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Green-washers beware: Tesco show the the correct way to market their eco direction

25/07/08 16:22 Filed in: Marketing
I have just read with interest the news from Tesco where they are showing the amount of carbon that is being generated between 'seed and store' on 20 of their items.

Yes they are maximizing the marketing mileage of this by telling everyone that they are acting in an environmentally responsible way.

To me this transparency is to be applauded. They are talking about the good things they are doing and at the same time not being afraid to show the world the amount of carbon they are putting out in the process. Let's hope this lead is followed.
Read More...
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The Hidden Carbon Culprit

25/07/08 16:20 Filed in: Printing
The paper industry continues to cop the brunt of the environmentalist anger when it comes to the evils of carbon emissions. Some of this is justified. But there is another CO2 monster lurking in the office.

Marketers tend have a simplistic catch-cry of ‘move away from paper based communications and go on-line’. So let’s have a look at some basic facts and figures about on-line.  Read More...
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Comparing Carbon emissions

25/07/08 16:18 Filed in: Marketing
With all the new terms appearing around the world of greenhouse gases it is hard to keep up. Carbon offsets, carbon trading, carbon neutral and green washing are a few of the more common that are being bandied around.

When looking at the world of marketing communications it starts to get harder to know if you are doing the 'right thing'.  Read More...
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